DoorDash
Since joining DoorDash in 2022 as a student ambassador, I’ve grown into a growth marketer strategist, leading strategic initiatives and managing 25 school teams nationwide. From planning events to designing promotional materials, I’ve helped expand the program's reach while ensuring each effort aligns with DoorDash's brand vision.
WELCOME KIT/MERCH DESIGN
I designed and curated DoorDash's first welcome kit, collaborating with BAMKO as our distributor, to include a crewneck, athletic t-shirt, crop top, sticker, portable speaker, and portable charger. This meticulous process resulted in a memorable kit experience for our participants.
SOCIAL MEDIA
I led a social media program that enabled students to promote their DoorDash teams and boost program recognition, aiding in recruitment. Their enthusiastic participation has also demonstrated the success of our merch line.
MERCH KIT UNBOXING VIDEOS
Students were tasked with creating and sharing unboxing videos of their DoorDash welcome kit merch as part of our social media initiative, generating authentic content for our channels.
STUDENT TABLING EVENTS
Students are mandated to host 1-2 events weekly, aiming for an average of 93 weekly sign-ups, to meet the 2,000 subscription quota for the Student Dash Pass. Most schools perform way over their required quota for the week. I will help plan the location of the events, facilitate receiving and ordering the food, perform cold calls, and network with local businesses to host events.
